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Recruiter viewProof strength 7/7Metrics includedProof attachedStructured casesVerified links

Jordan Lee

Product Marketing Lead

Austin, TX

Growth-focused PMM turning messy launches into crisp narratives, measurable pipelines, and cross-functional momentum.

Schedule timeDownload resume PDF

Fractional & task-based work

Open to fractional PMM, launch strategy, and go-to-market advisory projects.

Launch strategyRetail GTMLifecycle growthPricing

Experiences & Successes

Haleon

Associate Brand Manager

Remote - 2021 - 2024

Success Proof
  • Owned go-to-market for Walmart marketplace expansion, driving a 22% lift in monthly sales velocity.
  • Built a launch plan framework adopted by three global regions to standardize messaging and KPI reviews.
  • Partnered with data team to automate KPI dashboards, cutting executive reporting time by 40%.
Walmart marketplace buildLaunch plan deckKPI dashboard snapshot

Relay Health

Growth Marketing Manager

Boston, MA - 2019 - 2021

Success Proof
  • Scaled lifecycle experiments across email + in-app channels, improving activation by 18%.
  • Co-led pricing story refresh with sales enablement assets used across 120+ reps.
Lifecycle experiment board

Projects & Tasks

Retail Launch Playbook

Built a repeatable launch playbook for omnichannel retail partners.

  • Audited 14 retail launch checklists to standardize milestones.
  • Created a launch KPI tracker adopted by three regional teams.
  • Delivered training sessions for cross-functional launch owners.
Playbook PDF

Pricing Narrative Refresh

Refined pricing story for sales enablement and exec review.

  • Mapped value props to margin impact for executive approval.
  • Created talk tracks for 120+ sales reps.
Pricing narrative deck

Transactions

Retail Distribution Partnership

Commercial Partnership - Deal lead, GTM workstream

$8.5M projected ARR

2023

Structured and closed a multi-channel retail partnership with tier-1 distribution support.

  • Built market sizing and deal thesis that secured executive approval in 2 weeks.
  • Negotiated launch milestones and service terms across legal, finance, and sales.
  • Designed commercialization plan that hit first-quarter revenue targets.
Commercial model

Education

University of Michigan

BBA, Marketing + Analytics

2019

Skills

Go-to-marketPositioningLifecycle growthPricing strategySQLExperiment designCross-functional leadershipDashboarding
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